Xfinity Hangouts

Role: Design, art direction, concept
Team: Zach Thornbury (creative partner/CW), Derek Miller (creative direction)

In simple terms: Xfinity has a bunch of entertainment editors, and we make them hang out with celebrities and film it. Who likes rigid interviews? They’re fun for no one—not the interviewee, not the interviewer, not the viewer. We all just want to chill. And given the ever-exploding world of perfectly-imperfect content across YouTube, TikTok, and the like, it’s pretty clear that irreverent relatability is currency.

In 2020, we shifted to a virtual production and kept it rolling.