TD Forests: Art For Trees

Role: Design, Art Direction
Team: Patrick Hardy (ECD), Kyle Erickson (CD/AD), Zach Thornbury (CW), Sue Redmond (Production)

 

Turning New York City into an art gallery, one tree at a time.

In a campaign centered on TD Forests' commitment to urban reforestation through partnership with MillionTreesNYC, we commissioned 10 well-known New York artists to create pieces inspired by their vision of a greener city. The artworks were featured on TD Bank windows in all five boroughs and were brought together for a pop-up art show that made appearances at Grand Central Station and on The High Line. Art For Trees culminated in a benefit auction with Paddle 8, in further support of the cause. A web video series hosted on the Art For Trees microsite allowed each artist to explain their work.

Art For Trees case study

Frederico Herrero    11:11 A.M. 1    2014

Frederico Herrero 11:11 A.M. 1 2014

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Artists

Dustin Yellin. Frederico Herrero. Clara Fiahlo. Kathleen Vance. Eileen Neff. Ivan Stojakovic. Elizabeth Whalley. Sharon Harper. Julie Goldstein. Philippa Lawrence.

Dustin Yellin Artist Video

Ivan Stojakovic Artist Video

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