Nike Docuseries

Role: Art direction, concept, design
Team: Kris Blake (ECD); Sean Nelms (copy); Jackie Papanier (director, editor); Anthony Berenato Jr. (DP); Karolina Davis (animation)

Nike Work In Progress is a docuseries that steps inside the world of Nike and examines where they’ve been and where they’re going as a company. Produced in honor of Nike’s 50th anniversary, the series profiles those who embody their universal maxims of serving the athlete, while always pushing the finish line. From their secretive archives to their cutting-edge science labs, Nike is fifty years in and just getting started.