Philadelphia Museum of Art:
Fall Into Art

Role: Creative direction
Team: John Woodward (design), Eugene Ewing (animation), Patrick Hardy (CCO)

Our team created a night to remember at the Philadelphia Museum of Art, bringing their Fall Into Art gala to life with an immersive visual identity. We crafted a dazzling atmosphere for guests that began weeks ahead with interactive invitations, continued through to the event’s show-stopping opener, and played on in a video score of moving art to surround revelers throughout the evening at the Museum.

Fall Into Art was held as the Designs For Different Futures exhibition was on view, which served as inspiration behind our work—we remixed the PMA collection with elements of art history for something wholly new and future-forward. The result: a seamless and complementary visual landscape for guests as they moved through the space, with its own point of view.