Art For Trees
Turning New York City into an art gallery, one tree at a time.
In a campaign centered on TD Forests' commitment to urban reforestation, we commissioned 10 well-known New York artists to create pieces inspired by their vision of a greener city. The works featured on TD Bank windows in all five boroughs; were assembled for a pop-up art show—making appearances at Grand Central Station and on The High Line; and finally, were auctioned through Paddle 8. A web video series hosted on the Art For Trees microsite allowed each artist to explain their work.
Gold Addys; a Webby; ECD: Patrick Hardy; CD: Kyle Erickson